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Alma Seo Directory / Seo Directory / Web Analytics Tools

Web Analytics Tools

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1]
There are two categories of web analytics; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
HitTail
Keyword tool to drive more long tail traffic to your site, naturally! HitTail keyword tool first 60 days free!
http://www.hittail.com/
PageRank: 5/10
(Clicks: 0; Comments: 0; Listing added: Nov 16, 2009) Listing Details Report Broken Listing
CoreMetrics
Advanced online web analytics. Powerful, data driven solutions for marketing optimization. Find and retain your most profitable customers.
http://www.coremetrics.com
PageRank: 6/10
(Clicks: 0; Comments: 0; Listing added: Nov 16, 2009) Listing Details Report Broken Listing
ClickTracks
Web analytics software integrated in Lyris HQ helps track web stats & web site statistics. Formerly known as ClickTracks, this web analytics software is a web tracker used for generating a comprehensive web traffic analysis & web site statistics.
http://www.clicktracks.com
PageRank: 6/10
(Clicks: 0; Comments: 0; Listing added: Nov 16, 2009) Listing Details Report Broken Listing
Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
http://www.google.com/analytics/
PageRank: 8/10
(Clicks: 0; Comments: 0; Listing added: Nov 16, 2009) Listing Details Report Broken Listing
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